Who We Are

Associated Bank is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 locations.

We are proud to serve individuals, businesses, corporate and commercial clients throughout Wisconsin, Illinois and Minnesota. Headquartered in Green Bay, Wisconsin, the company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas.



History

We're rooted in a rich history that began in 1861 in northeast Wisconsin. Deeply proud of our Midwest heritage, we still draw from the past experiences and expertise of those who paved the way.



Looking to the Future

The face of banking is ever evolving. We're excited to meet our customers' needs in new and improved ways to ensure they have a quality banking experience.



Awards and Recognition

We're extremely proud to be recognized for what we do for our colleagues, customers and our communities. It's a testament to the the significant efforts of many within our organization.



Business Profile

Associated Banc-Corp (NYSE: ASB) has total assets of $39 billion* and offers a full range of financial products and services.

Vision and Values

Associated Bank will be the Midwest’s premier financial services company, distinguished by consistent, quality customer experiences, built upon a strong commitment to our colleagues and the communities we serve, resulting in exceptional value to our shareholders through economic cycles.

We aspire to be great through these core values:



Relentless Focus On People

  • We strive to create great colleague experiences
  • We embrace serving our customers and constantly improving the customer experience
  • We treat people with kindness, empathy and respect
  • We foster a culture of diversity, equity and inclusion
  • We invest in our communities and strive to be a responsible corporate citizen



Winning Spirit

  • We are driven to win with the highest integrity
  • We have a growth mindset—fail fast, learn, adjust and move forward
  • We welcome challenge to the status quo and opportunities for improvement



Listen Then Act

  • We seek to understand the needs of our colleagues, customers and communities
  • We believe great ideas can come from anywhere in the company—the best answer wins regardless of job title
  • We strive for continuous feedback from all stakeholders and are not afraid to act on the results



Achieving Together

  • We celebrate victories and learn together as one team
  • We believe collaboration across and within lines of business is the key to our success
  • We build trust and commitment in our team

Wisconsin’s largest bank holding company*

Over 1.3 mil

Customer accounts in 9 states and over 100 communities

200+

Branches

100+

Communities throughout Wisconsin, Illinois and Minnesota

Additionally, Associated Bank has loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas.

$39B

in assets

$30B

in deposits

$29B

in loans

  1. *Based on assets as of December 31, 2022.